Turn your expertise into a business-building book

Publish With Strategy

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Books That Mean Business

A book is more than a story — it’s your most powerful business asset.

It opens doors, builds trust, and leaves a lasting impression. But without strategy and marketing, even the best message gets lost.

At Upword, we turn powerful ideas into platform-building books — designed to grow your brand, your reach, and your revenue.

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    Publishing For Businesses

    We publish nonfiction books that do more than share your story — they support your business goals. Every project is built to position you as a leader, generate leads, and open new doors for your brand.

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    Data-driven Strategy

    We use research, insight, and a proven framework to guide your publishing journey from the start. With early alignment on audience, message, and goals, your book becomes a targeted tool for long-term growth.

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    True Collaboration

    This isn’t a handoff — it’s a partnership. We work closely with you every step of the way to ensure your voice, your vision, and your impact come through on every page.

Why Books Can Fall Flat

  • 90% of self-published books sell fewer than 100 copies

    Without expert guidance, it’s easy to pour time and money into a book that never reaches the right readers — or any readers at all.

  • Traditional & Hybrid Models Take Control — and Royalties

    Many authors give up creative ownership, brand alignment, and 70–90% of profits. With us, you keep your message, your rights, and your revenue.

  • A Book Without Marketing Is a Missed Opportunity

    A powerful message means nothing if no one hears it. Without a clear launch and marketing strategy, even the best book disappears into the noise.

  • No Strategy = No ROI

    Your book should be more than a passion project — it should open doors. Without aligning it to your business goals, you’re leaving impact (and income) on the table.

Aline

Build

Amplify

We begin with strategy.

Every great book starts with a clear purpose. In our kickoff phase, we dive into your vision, your audience, and how your book fits into your bigger business goals. From there, we build a roadmap — covering positioning, platform, content structure, and marketing alignment — so you’re set up for success from day one.

We guide the creation.

Whether you’re writing your first draft or refining a final manuscript, we walk with you through the content, design, and production process. You’ll have support from experienced editors, branding-aligned designers, and publishing experts — all working to bring your message to life with polish and professionalism.

We launch with intention.

Once your book is live, the real magic begins. We help you activate your audience, grow your visibility, and use your book as a tool to drive leads, speaking opportunities, media, and long-term impact. Because when your book wins, your business does too.

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FAQ

What kind of authors do you work with?

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We work with business leaders, founders, and subject matter experts who want a book that drives real business outcomes — from lead generation to speaking opportunities and brand growth. If your book is part of a bigger mission or message, we’re likely a great fit.

How is this different from self-publishing or working with a traditional publisher?

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Traditional publishing often means giving up control — of your content, design, and royalties. Self-publishing can mean figuring everything out alone. We offer a third path: a guided, strategic publishing process where you retain full rights and profits, while benefiting from expert support.

Do I need a finished manuscript to start?

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Nope. The earlier we start the better. We can work with you at any stage — from idea to polished draft. Many of our clients start with just a rough concept or outline, and we help shape it into a market-ready manuscript.

How long does the process take?

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Most projects take 6–10 months from kickoff to launch, depending on your manuscript’s status and how complex your strategy is. We’ll align on your goals and timeline during onboarding.

Do you provide marketing and launch support?

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Absolutely. Marketing isn’t an afterthought — it’s baked into our process. We’ll guide you through strategy, asset creation, platform setup, and lead-gen tactics so your book supports your business from day one.

Will I keep the rights and royalties to my book?

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Yes. You’ll retain 100% ownership of your intellectual property and royalties. We’re here to help you build an asset — not take it from you.